FOR IMMEDIATE RELEASE
ATARI AND IBM ANNOUNCE STRATEGIC MANUFACTURING
CONTRACT FOR MULTIMEDIA ENTERTAINMENT SYSTEM
June 28, 1993 - Sunnyvale, CA -- Atari Corporation announced
today that it has contracted with the IBM Corporation's Charlotte,
North Carolina, facility to manufacture the Atari Jaguar, Atari's new
64-bit multimedia entertainment system.
IBM's multi-year contract is valued at $500 million.
The Atari Jaguar, to be made in the United States, is an
interactive multimedia entertainment system which features over 16
million colors in 24-bit true color graphics and produces shaded 3-D
polygons for manipulation in "real world" in real time. A 32-bit
expansion port will allow for future connection into cable and
telephone networks, a digital signal processing port for modem usage
and connection to digital audio peripherals. The Jaguar will also
feature a double-speed compact disc peripheral.
"This system is clearly the wave of the future," said Sam
Tramiel, president of Atari. "Because the Jaguar will feature such an
array of visual and audio special effects, we wanted to work with a
premier company that we are confident can manufacture the quality
product we have developed."
The Charlotte-based IBM plant, which for 15 years has
manufactured and developed products only for other IBM business, just
recently began working with outside companies to meet their production
needs. The Atari Jaguar project represents one of IBM's first
entries into manufacturing for the mass consumer electronics market.
"This is a wonderful opportunity to work with Atari and their new
system," said Herbert L. Watkins, director of Applications Solutions
manufacturing at IBM Charlotte. "Everyone expect IBM to manufacture
complex information technology products, and with this, we'll show
that we can competitively build a sophisticated consumer product."
In addition to assembling the Jaguar, IBM will be responsible for
the component sourcing, quality testing, packaging, and distribution.
The Jaguar, announced on June 3, is based on an Atari designed
proprietary 64-bit RISC processor that features four times the
technology currently seen in the marketplace today. The sound system
is based on Atari's proprietary, high-speed, Digital Signal Processor
dedicated to audio which can produce CD quality sound.
The Jaguar will be available on a limited basis in the fall,
focusing on the New York market. A national roll-out is expected next
year and the Jaguar will retail for approximately $200.
Atari Corporation manufactures and markets personal computers and
video games for the home, office and educational marketplaces
throughout the world. Atari headquarters are located at 1196 Borregas
Avenue, Sunnyvale, California 94089.
The IBM Corporation's Charlotte facility manufacturers and develops
for IBM and other companies a wide variety of products, such as
banking systems, automotive diagnostic systems, and electronic circuit
boards. The site includes 2.3 million square feet of work space on a
1,200-acre site. Its address is 10001 W.T. Harris Blvd., Charlotte,
North Carolina 28257. Telephone (704)594-1000.
Marko, Suomen Atari-sivut / ArkiSTo 2003